Alchemi by Viski

Alchemi is a sub-brand of Viski barware that harnesses the power of technology and chemistry to bring a sense of magic and mystery to home bars. From cocktail smokers to CO2-powered bottle openers, Alchemi products celebrate the science behind great drinks.

The goal was to keep Alchemi recognizable to existing Viski customers, appeal to a more experienced bartending audience, and reflect a higher price point. Sticking true to Viski, we chose a minimal black and white palette with the addition of rich gold foil and spot gloss accents to add elegance. We wanted the packaging and marketing content to inform customers of the functional benefits of each product while showcasing them in a dark setting reminiscent of a modern sorcerer’s den.