Brand Strategy & Naming
for Compostable Party Supplies

True Brands is the leading designer and supplier of beverage lifestyle accessories worldwide. Consumers’ growing interest in replacing disposable party supplies with biodegradable ones spurred their interest in exploring a new brand of compostable cups, plates, and more. Through competitive analysis, strategizing consumer personas, and collaborative naming brainstorms, myself and the Creative Director lead a team-wide effort to build the foundation for a brand. Despite the positive reaction to our presentation, the initiative ultimately got put on hold.

Research, Brand Strategy, Copywriting & Design, 2020